Why Velvita® Brands
we don’t just grow fruit — we grow trust, taste, and timeless quality
Velvita® Brands, under the auspices of ASEPOP Velventos, represents a collection of premium fruit products that showcase the rich agricultural heritage of the Velventos region. With a focus on quality, sustainability, and exceptional flavor, Velvita consists of several distinguished lines, including Velvita® Gold, Velvita®, Velvis®, Kiku®, and Kanzi®. Each brand highlights unique characteristics and superior taste, ensuring that consumers enjoy the best of what nature has to offer. By supporting local farmers and embracing traditional cultivation practices, Velvita® Brands embodies a commitment to excellence and authenticity, making it a trusted choice for fruit lovers everywhere.
Origin Matters
Our fruits are grown in the rich soils and ideal microclimate of Mount Pieria, Velventos, Greece. This unique terroir gives our peaches, nectarines, apples, and kiwis their exceptional sweetness and texture.
Sustainable Farming
We practice Integrated Crop Management (ICM) and eco-conscious cultivation. Less water, fewer chemicals, and more respect for the land — for fruit that’s as good for the planet as it is for you.
Certified Excellence
Our products are ISO, HACCP, GLOBALGAP, AGRO 2.1 certified, meeting the highest European standards for food safety, sustainability, and worker welfare.
Velvita® Branded products
Fresh from our farm
Certifications
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Where to Find Velvita® Brands
Globally
- Servia
- Bulgaria
- Croatia
- Slovenia
- Czech Republic
- Slovakia
- Hungary
- Germany
- Poland
- Austria
- Romania
- Russia
- Ukraine
- Lithuania
- Middle East
Greece
- Velventos, Kozanis, Greece – Central Facilities
- Athens, Greece – Facilities Central Vegetable Market B16-18
- Thessaloniki, Greece – Facilities Central Vegetable Market D9
Latest News
eFarm Blog
ASEPOP Velventos, after its dynamic presence at FRUIT LOGISTICA in Berlin, returns to Greece for FRESKON 2025, the leading fresh produce exhibition in the country.
From April 10 to 12, at the TIF Helexpo facilities, the cooperative will be at Stand 15 C11, presenting its new face and its strategic moves for the future.
With the unique Velvita GOLD, Velvita and Velvis peaches, as well as the exquisite KIKU and KANZI apples, ASEPOP Velventos remains a pioneer in the fruit growing sector.
Combining tradition with continuous innovation, it invests in sustainability and extroversion, strengthening its position in both the Greek and international markets.
Participation in Freskon Expo is not just another exhibition. It is an opportunity to present the cooperative’s new strategies and plans, to strengthen relationships with partners and to open new paths for the development of Greek fruit production.
Premiere today for the new premium peaches of ASEPOP Velventos. Velvita Gold is introduced to the consumer public from today and marks a new era for the Velvento peach. In […]
A significant collaboration was completed a few weeks ago between the ASEPOP VELVENTOS Cooperative and the EMPHYTON Company
, with the aim of improving the cultivation of the popular KIKU® apple in our country and in Cyprus and at the same time giving greater momentum to its distribution. Specifically, the president of ASEPOP Velventos, Mr. Nikos Koutliampas, together with the General Manager of the Cooperative, Mr. Efthimios Balanis, traveled to the headquarters of the company KIKULtd in Bolzano, Northern Italy and signed an agreement by which ASEPOP Velventos undertakes the maintenance, packaging and distribution of KIKU® apples in Greece and Cyprus, while the company EMPIYTON agreed to undertake the implementation of the new revised production and quality protocols that are being implemented this year.
For more details on the agreement, you can read the response of the Frutoneas Magazine at the link below:
